A lot of designers focus heavily on getting new clients when things are getting quiet. The problem with that is that it takes a lot more work to book new clients than it does to generate more work from previous clients. You have to continually be working to build trust with new potential clients as well as market yourself consistently to keep bringing in the new clients.
Kory here! Instead of spending so much time and effort trying to constantly find new clients, it’s so much easier to focus on getting you past clients to come back when they need more work from you. So, today we’re going to talk about how you can keep your existing clients coming back each time they need more work.