Focusing on parts of your job you’re good at, while giving your clients the best possible experience and results is an important part of standing out in the design field. Sometimes that means going above and beyond in your design work, but sometimes it means teaming up with others to provide services that you can’t offer yourself.
That’s why we’re so excited to bring Amanda Creek on the podcast this week to talk about collaborating with a copywriter as part of her design services. We’ll touch on how the two of them make it work, the difference Amanda has seen for her clients, and how you can start incorporating a copywriter into your own services!
How Amanda decided it was time to bring on a copywriter
Amanda found that getting her clients to provide good copy, especially on time, was the biggest struggle she was having. She constantly felt like things were being thrown together, just for the heck of it, and that’s not how she likes to do things.
Instead of allowing that to continue and having her clients see less powerful results, she decided that it was time to team up with her friend, Kris, to help clients get over the copy hurdle.
A lot of people can learn from Amanda’s mindset behind this decision. It’s easy to slap something together to get a project over with and see that final payment come through, but it’s so important for us to see things through and ensure everything is done correctly.
The difference in Amanda’s clients since working with a copywriter
Amanda has found that she has a lot more clients coming to her and saying that their businesses have completely transformed. With working with a copywriter and helping them craft their message right along with their website, her clients come out with a stronger outcome and transformation.
How working with a copywriter changes the design process
Amanda has found that this piece of things is always a work in progress and that it can be completely different from one pair of collaborators to another.
For them, it works best to have the clients start with a call with Kris, the copywriter, to see if they want to continue with additional work. If they do, then Amanda can adjust her start date, based on the package they book. Giving clients freedom like this allows more room for customization based on needs and budget.
However, some designers choose to include full copywriting packages in their design packages and make them non-negotiable. This choice totally depends on your preferences and the needs you tend to see from your clients.
How to make packages work with a copywriter included
Rather than trying to convince clients to hire a copywriter separately after agreeing to your costs, it’s beneficial to include prices of a copywriter right with yours.
That being said, Amanda still likes to give her clients options so she includes a single call with her copywriter in her two lower-tier packages and a full package in her top tier.
It’s also important to realize that things may not be perfect right away. It’s important to allow your copywriter and yourself time to figure out a smooth process.
The #1 thing to do to make a collaboration with a copywriter work
Amanda credits their friendship and how well their personalities go together for the success of their collaboration. She also worked with Kris, her copywriter, herself and knew that the process was something she wanted her clients to go through as well.
So for Amanda, the personal connection was really important, but it may not be that way for everybody.
How to find the right person to work with
Amanda highly suggests hiring copywriters you’re considering teaming up with for your own website. That way, you’ll get a good idea of the experience and results they can get your clients, as well as how reliable they will be for you.
Otherwise, start with simply referring clients to specific copywriters and if they come back happy, create a more formal partnership.
If you’re interested in working with a copywriter, Amanda has a few tips for you to get started:
- Get names of people who others you know have had a good experience with.
- Go to the websites of those copywriters and see if you like their copy. That will be a good indicator of how well they’ll do for your clients.
- Contact them to see if they have open availability and to learn about their workflow.
Learn More About Amanda
Amanda Creek is a photographer and web designer with a background in Fine Art, Marketing, and Design. She helps women entrepreneurs build websites that express their own unique creative genius. To her, an abundant and fulfilled life is the result of living from your joy, passion, and creativity, daily. She believes that everything should have a dash of fun, and spends her free time dancing in the Florida sun with her hubby and two puppies.
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